Sunday, May 28, 2023

How CPR Saved My Life and Shaped My Career

Photo by Joshua Chehov on Unsplash

Okay, now that I have your attention, I should say that I did not have a heart attack. Let me explain.

About 25 years ago, I was early in my career doing corporate communications for a spinoff company called Lucent Technologies. It was the first of a few dream jobs for me. I had become the junior member of the new corporate media relations team that had just helped launched this company and brand with much fanfare and success (it didn’t last, but that’s another story). It was fun, exciting, and I was learning a ton from some amazing public relations pros that had grown up in AT&T.

One of those pros was Jane, the head of media relations. She was my boss, and we had a great connection, sharing youthful roots in Hudson County and affiliations with Saint Peter’s College. For me, Jane was part wise teacher, part tough coach and part big sister. She taught me about tight writing, reading reporters and dealing with crises. She also kept me laughing and gave me dating advice (Lose the turtlenecks!) – usually at the same time.

One typical work day, we were wrapping up and I was heading home. I said good night to Jane as she was packing up and heading off to a family thing. We would be the last ones out, which was pretty usual for a weeknight of late deadlines.

The next morning came and I arrived at the office for my usual routine, working the morning media report with one of my colleagues, when one of our directors called everyone into his office. He had the unenviable and heartbreaking task of telling us all that Jane had died unexpectedly and tragically the night before. Boom! There would be no more hearty laughter echoing from her office … no more rants about corporate stupidity or bad reporting … no more voicemails saying, “Do me a favor, Bill.” 

As you might expect. it hit everyone incredibly hard in our organization, and I was deeply impacted by the events and the way our team reacted individually and collectively. For me, this part of my career – my life – would leave a lasting imprint on how I wanted to work with people, and eventually lead teams, in my corporate career. It laid the foundation for several beliefs – what I coined as my own CPR -- that I have tried to live by over the years. 

Reflecting on Work and Leadership

Not long after Jane’s passing, I was given the opportunity to participate in one of those Ivy League Executive Education programs.  You go away for a few weeks, get your mini-MBA and reflect on your leadership style with like-minded aspiring executives. I was a bit on the young side in my cohort, and one of the final exercises was to think about your leadership story. I thought a lot about our Lucent team, the amazing work we did, and the way we worked through difficult times like Jane’s passing.

On the last day, a few people volunteered to tell their stories to the group in an auditorium. I didn’t think I could do it. While I am a “communicator,” presenting in front of crowds was not my sweet spot. But, I stood up there, told the story about Jane, what I learned and how it shaped me.

What I spoke about then was the C and P of my leadership beliefs (R would come later).

Community

When I think about what I enjoy about work -- and picking a place and team where I can do my best work -- it begins with Community.

We all spend lots of hours with our co-workers (In the Lucent days and since I have probably spent too many hours at work, but that’s another story). In the days and months after Jane’s passing, our entire organization mourned together. We realized we may have come together initially as co-workers, but in the end our bonds, concern and support for each other ran much deeper, especially at a time like this. That sense of community would remain evident even as the years passed.

As job arrangements change and you join new companies, you find that certain people remain in your life. In some cases, if you are lucky, those “work friends” become “just friends.” You continue to connect. Conversations become more about life and less about the latest career achievement or corporate gossip.

My lasting insight was that I wanted to know about my team’s families, their hobbies, their passions, their back stories. I wanted to share jokes, dinners, complaints, peeves and personal moments, not just be all business and transactional.

Most people would tell you I can be very serious and intense when I am working, and I may not always seem like the “warm and fuzzy” type at the office, but that sense of community matters to me. I have always been genuinely curious and interested in building those connections with people, and when you don’t have that, the workplace can feel hollow and cold.

Perspective

The next insight I have taken to heart is Perspective.

Going through the death of a loved one or a close co-worker can often provide the jolt you need to re-set your mind and keep work’s trivial problems and oversized expectations in perspective.

In the aftermath of Jane’s passing, I got a new boss Paula who was the most even-keeled person I ever worked for. She taught me that on most days, the world was not going to end for a typo or a missed call. We would figure it out and correct course together. The reality is if you aren’t making some mistakes then you aren’t trying new things and learning. My counsel to my teams has been: We will make mistakes. It happens. Let’s just not make the same one twice.

Over the years, this was probably the hardest lesson to learn, but it is one that has meant the most to me. In the corporate world, too often, there can be unrealistic expectations of perfection in everything. If you aren’t maximizing every opportunity and sweating every little detail, then you are made to feel like a slacker and the ulcers and anxiety can become constant companions.

I often find myself coaching my teams to know the difference between the “critical path” work that needs perfection – those where we all need to rally together – versus other work that needs to be “done” so we have more time and focus for the critical path assignments. When everything is urgent and requires a “gold-plated” approach, there is a cost in morale, engagement and satisfaction. If someone spots that off-kilter graphic on slide 39, or the missing Oxford comma on paragraph 5, congratulate them for finding the “Easter egg” you left. Correct it and move on.  

Knowing the difference between critical and nice-to-have helps you keep work life and personal wellness in the right perspective.  

Professionalism

Community and Perspective are wonderful, but at the end of the day I can get that from my family, my friends, or a pick-up basketball game. In my career, I want to work with people who take great pride in delivering high-quality, impactful work. Great results matter. Achieving goals matter. Setting high standards matter.  Professionalism matters.

On the day we found out about Jane’s passing, one of my colleagues demonstrated that professionalism for me in a profound way. One of my older co-workers, John, grew up working in newsrooms. He had “ink under his fingernails” as they used to say, and he also knew the newsroom never stopped. Shortly after the initial shock and tears about Jane, he grabbed me and took me to his office, and he said we have a job to do. We sat down at his computer and wrote Jane’s obituary in perfect AP style.

Whether it has been prepping for CEO interviews … quelling crises … announcing acquisitions … reporting earnings and running Annual Meetings … executing investor days or NYSE bell-ringings … rolling out new company strategies and introducing new leaders, John and many others over the years would instill in me a strong sense of work ethic, accountability, professionalism and pride in delivering great communications. It’s why we do what we do.

Respect and Recognition

Later in my career, I added the Rs to my leadership beliefs – Respect and Recognition.

You learn great lessons in your career from the leaders you want to emulate, but you can earn equally great lessons from the leaders you don’t want to be.

You will always encounter difficult situations in the workplace. Job assignments that don’t work out. Work styles that don’t mesh. Different philosophies or views on strategy and goals. Conflict is natural, necessary and sometimes even productive. Whatever the conflict or situation, though, dealing with people respectfully and honestly is a standard I hope I can always keep.

There’s no need to rehash some of these stories. While they felt very negative at the time, in the end they put me in a much better place and taught me very positive lessons about the leader I want to be. 

Recognizing people’s value and contributions is the final piece and the most rewarding. I have had leaders over the years who always seized the opportunity to thank people in the moment and to make it a priority. No event was ended or project finished until people were thanked. Recognition is something best served “warm” and “warmly.” It’s not always about the grand gesture, big celebration and award (although those are nice, too). It’s about your sincerity … letting people know that you see them, appreciate them, and understand what they contributed to achieving this goal. That handshake, hug, text or note says everything to the recipient – and says volumes about the leader.

Wrapping Up

A couple of decades later, I was the guy calling everyone into his office to tell them sad news about a colleague who had passed away after an illness.  I was the one shutting his door to write the tribute for Elinore and run the communications of this news to others. And, I found comfort in knowing I was in a place and with colleagues and friends who shared many of those same beliefs -- Community, Perspective, Professionalism, Respect and Recognition.

And, that’s it, CPR may not have “saved” my life, but it has definitely made my work life a whole lot more meaningful, fun and effective.